Buddy Hockey Club

BUDDY Hockey Club has teamed up with Board Certified Behavior Analyst Dr. Alicia Naser who’s responsible for helping players in sports across the world not only deal with the pressure of high level sports, but understand and harness those emotions to become stronger.

After years of working with athletes, especially top performers at the highest level, there's one word she found that comes up more than any other. 

Pressure.

So she started asking: “what if pressure isn't the enemy? What if we've just been telling ourselves the wrong story about it?”

The entire reason you train for years to compete at a high level... is to perform under pressure. That's not a side effect of the sport. That IS the sport.

So next time it shows up, don't fight it. It's not in your way. It's the whole point.

Introducing House Money - not just a collection, but a mindset forged in uncertainty. When the path wasn't promised and the odds were stacked, Brandon let go of the pressure and played free. No expectations. No fear. Just belief, resilience, and the will to embrace every moment.

That mindset carried him from a final shot in the USHL to college hockey to the pro level - all built on the idea that when you have nothing to lose, you unlock everything.

Shaped by his younger brother Dylan, part of the autism community, this release stands for something bigger than the game: awareness, inclusion, and impact.