When the stakes are high and the outcome isn't guaranteed, how will you handle the pressure?

BUDDY Hockey Club has teamed up with Board-Certified Behavior Analyst Dr. Alicia Naser who's responsible for helping players in sports across the world not only deal with the pressure of high level sports, but understand and harness those emotions to become stronger. From the NHL to the CHL and NCAA, plus athletes in the MLB, NBA, ATP, PGA and more, Dr. Naser coaches them to higher performance both mentally and physically, but also helps them maintain a healthy emotional state despite the pressure of their season's schedule.

After years of working with athletes, especially top performers at the highest level, there's one word she found that comes up more than any other.

Pressure.

So she started asking: "what if pressure isn't the enemy? What if we've just been telling ourselves the wrong story about it?"

And here's where she landed. Pressure is the point™.

The entire reason you train for years to compete at a high level... is to perform under pressure. That's not a side effect of the sport. That IS the sport.

So next time it shows up, don't fight it. It's not in your way. It's the whole point.

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